I thrive in the development process from business idea until developed concept & demonstrator prototypes. To investigate and prove the desirability, feasibility and viability; and reduce costly risks in development for mass-production.
I believe a multidisciplinary approach is key for a successful product. I like to break the fences between disciplines and form bridges between experts, to lead towards a strong holistic end product.
Most of my skills, education, and passion focus on the usability & UX of a product. I believe excellent user-centred design is essential for the succes of a product, business and/or brand.
Integrated Product Design
I always try to keep an eye on the bigger picture. Continuously balancing and developing: desirability, feasibility, and viability; to create valuable products that last.