Industrial Product Design
Focused on Front-end Innovation: from business opportunity, to concept design, to proven functions & usability with (demonstrator) prototypes.
Practicing: Human-Centered Design, Design Engineering, and Sustainability/Circularity.
Utilising (new) Digital Technologies (like: Sensing, IoT, AI & Machine Learning, Big Data, VR, AR, Computer Vision) to empower users/products and add value to their lives/business.
(Phygital) Interaction Design
Making digital technology tangible & usable with: Phygital Interactions, User-Centered Design, HCI, Physical Computing, Sensors & Actuators.
Integral Product Design
Continuously balancing: Desirability, Feasibility, and Viability, to create valuable Products, Services or Product-Service-Systems.