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I am a

Phygital Product Designer

I specialise in the connection between physical products & digital technology and services.

Hello
I am
Michael

Physical + Digital

Having a background in both physical & digital product design, enables me to approach problems and opportunities with a more holistic, ‘phygital’ view. This is how I enhance my creativity to find the best and most effective solutions & ideas. Even if it takes me out of my comfort zone and even if it means not needing a product at all. Today’s digital technology & electronics enable valuable product-service-systems, enhanced UX, empowerment with data, and much more. But in many cases, we forget to consider whether this is really enhancing the value-proposition or rather just a cool gimmick. I am a critical optimist in that sense. I make the digital tangible & the physical magical. Not just to wow, rather to add value to people’s lives.

Concept Development

I thrive in the development process from business opportunity > to concept design > to looks- and works-like-real prototypes that prove the functions, usability/UX, and value proposition. My work enables a smooth transition to engineering for mass-production, with lowered risks.

User-Centred Design (Usability / UX)

Most of my skills, education, and passion focus on the usability & user experience of a product. I believe excellent user-centred design is essential for the succes of a product, business and/or brand.

Multidisciplinary Design

With increasingly more complex and interconnected challenges and opportunities, I believe a multidisciplinary approach is key for a successful product. I like to break the fences between disciplines and form bridges between experts, to lead towards a strong holistic end product.

Integrated Product Design

I always try to keep an eye on the bigger picture. Continuously balancing and developing: desirability, feasibility, and viability; to create valuable products that last.

Concept Development

I thrive in the development process from business idea until developed concept & demonstrator prototypes. To investigate and prove the desirability, feasibility and viability; and reduce costly risks in development for mass-production.

Multidisciplinary Design

I believe a multidisciplinary approach is key for a successful product. I like to break the fences between disciplines and form bridges between experts, to lead towards a strong holistic end product.

User-Centred Design

Most of my skills, education, and passion focus on the usability & UX of a product. I believe excellent user-centred design is essential for the succes of a product, business and/or brand.

Integrated Product Design

I always try to keep an eye on the bigger picture. Continuously balancing and developing: desirability, feasibility, and viability; to create valuable products that last.

Time to show some work

My background

My core design values

Designing with responsibility
Ethics
Being open to & asking for critique
Keep asking why
Because we can, does not mean we should
‘Calm Technology’ principles
Like: “Technology should work even when it fails”,
“Technology should require the smallest possible amount of attention”,
“Technology should make use of the periphery”

Let's get in touch

Send me a message, I’m always happy to talk!

I am currently

Working (full-time) at
Pezy Group

Since 19 October 2020
As a Medior Product Developer at Pezy Group, I focus primarily on developing products from business idea until a developed concept & demonstrator prototypes. To investigate and prove the desirability, feasibility and viability; and reduce costly risks in development for mass-production.
Many projects are on the intersection of physical & digital. Physical consumer & professional products that embed electronics, user interfaces, and are connected with digital technology. Clients range from multinationals to startups in diverse sectors.
I lead Juniors, manage my own projects, facilitate workshops, and work with experts as a connector between disciplines.

In addition, I have an active role in consultative sales. This includes offering a project approach & quote that fits with client needs and their business goals. Building fruitful collaborations and relationships. Kickstarted with a 0,5 year internal sales traineeship.