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I specialize in the strategy & development of

Phygital Products

With a holistic view on solutions and opportunities with the connection between physical products & digital technology and services.

Hello
I am

Michael

Physical + Digital

Having a background in both physical & digital product design, enables me to approach problems and opportunities with a more holistic, ‘phygital’ view. This is how I enhance my creativity to find the best and most effective solutions & ideas. Even if it takes me out of my comfort zone and even if it means not needing a product at all. Today’s digital technology & electronics enable valuable product-service-systems, enhanced UX, empowerment with data, and much more. But in many cases, we forget to consider whether this is really enhancing the value-proposition or rather just a cool gimmick. I am a critical optimist in that sense. I make the digital tangible & the physical magical. Not just to wow, rather to add value to people’s lives.

Concept Development

A large part of the product’s succes is determined by the foundational strategy and concept. A winning value proposition and the translation of ideas into tangible concepts & prototypes are key to test and validate the probability of succes early-on. Doing it right, can save a lot of time, risk, and of course money.

User-Centred Design (Usability / UX)

Most of my skills, education, and passion focus on the usability & user experience of a product. I believe excellent user-centred design is essential for the succes of a product, business and/or brand.

Multidisciplinary

With increasingly more complex and interconnected challenges and opportunities, I believe a multidisciplinary approach is key for a successful product. I like to break the fences between disciplines and form bridges between experts, to lead towards a strong holistic end product.

Product Strategy

I always try to keep an eye on the bigger picture. Continuously balancing and developing: desirability, feasibility, and viability; to create valuable products that last. This is reflected in my holistic, lean approach to creating a development roadmaps and leading projects from idea to market launch.

Concept Development

A large part of the product's succes is determined by the foundational strategy and concept. A winning value proposition and the translation of ideas into tangible concepts & prototypes are key to test and validate the probability of succes early-on. Doing it right, can save a lot of time, risk, and of course money.

Multidisciplinary

I believe a multidisciplinary approach is key for a successful product. I like to break the fences between disciplines and form bridges between experts, to lead towards a strong holistic end product.

User-Centred Design

Most of my skills, education, and passion focus on the usability & UX of a product. I believe excellent user-centred design is essential for the succes of a product, business and/or brand.

Integrated Product Design

I always try to keep an eye on the bigger picture. Continuously balancing and developing: desirability, feasibility, and viability; to create valuable products that last. This is reflected in my holistic, lean approach to creating a development roadmaps and leading projects from idea to market launch.

more About Me

Time to show some work

view Projects

My background

My core design values

Designing with responsibility
Ethics
Being open to & asking for critique
Keep asking why
Because we can, does not mean we should
‘Calm Technology’ principles
Like: “Technology should work even when it fails”,
“Technology should require the smallest possible amount of attention”,
“Technology should make use of the periphery”

Let's get in touch

Send me a message, I’m always happy to talk!
Email
LinkedIn

I am currently

Working (full-time) at
PEZY

Since 19 October 2020
As Lead Product Strategy & Concept Development at PEZY, my role is a combination of leading projects, executive design & development work and consultative sales. My projects primarily entail a lean & agile process from idea towards a developed concept and demonstrator prototypes, to test and validate the probability of succes early-on (from a business, technology and user perspective). Products I work on are often a combination of hardware embedded with electronics, (graphic) user interfaces and connected software. Clients range from multinationals to startups in diverse sectors (primarily consumer products and healthtech & -care). My role in sales entails facilitating consultative workshops, building client relationships and offering suitable project approaches, plans & quotes.
PEZY website